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Post by juthi52943 on Jan 1, 2024 1:49:45 GMT -5
If youre marketing a retirement planning product, for example, youll want to know if your audience has a retirement savings account like a k or IRA, other savings, how much theyve saved, and perhaps the size and value of his home, his mortgage balance, and how long he has lived there. This information can provide you with a variety of insights, such as whether your audience is likely to be interested in downsizing. As they enter their golden years or whether they Job Function Email List are financially savvy or more likely to be interested in planning basic financial information, which can inform your content planning and other marketing initiatives. Facebook Audience Insights can be a useful tool for conducting general industry research even if you dont intend to run ads on Facebook. Keep in mind that in most cases you will be working with general data and averages in this step. Subsequently , you can obtain more detailed data on the people who show interest in your products or services, through opt-in forms or other one-on-one interactions . . Create characters Using this information, you can group your target audience into distinct segments (for example, different age groups with different purchasing motivations or pain points), in order to create marketing.
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